🎨Color grading/color correction is the process of adjusting the colors and tones of a video or image to achieve a desired look or mood. It involves changing the brightness, contrast, saturation, and hue of different color ranges within the footage or image. Color grading can be used to create a consistent visual style across a project, to enhance the emotional impact of a scene, or to correct color imbalances caused by lighting or camera settings.

🖥️We use many tools for color grading, our go to is Adobe Premiere Pro, DaVinci Resolve and Final Cut Pro. These programs offer a range of tools and options for adjusting color, from simple sliders and presets to advanced features like curves and scopes.

🎬 Color grading can be a complex and time-consuming process, especially for larger projects. It often requires a skilled colorist or editor with a keen eye for detail and a thorough understanding of color theory and grading techniques.

However, with the right tools and techniques, even beginners can achieve professional-looking results.

🔊 Sound design involves creating and manipulating sounds to convey a particular emotion, atmosphere, or idea. It includes the creation of 🔉 sound effects, 🌳 ambient sounds, and 🎵 music. Sound designers use a range of tools and techniques, such as field recording, synthesis, and sampling, to create original sounds or modify existing ones.

🎚️️ Mixing, on the other hand, involves combining different audio elements into a cohesive and balanced final product. It includes adjusting the volume, 🎛️ panning, and equalization of individual tracks to create a clear and well-defined sound. Mixing also involves adding effects, such as reverb and compression, to enhance the sound and give it depth and character.

🎧 Both sound design and mixing are essential for creating a high-quality audio experience that can evoke emotions and captivate audiences. They require technical knowledge, creativity, and attention to detail, and are typically done by professionals with specialized skills and training.

🎥 Motion graphics refers to animated visual elements, typically used in video or film production, that combine graphics, text, and sometimes sound to convey a message or tell a story.

Motion graphics can range from simple animations to complex, multi-layered compositions that incorporate 🖼️ 3D elements, ✨ special effects, and more.

📺 Motion graphics are often used in various contexts, including commercials, television shows, 🎬 movies, and online videos. They can be used to explain concepts, illustrate 📊 data, or create an engaging visual experience.

🖼️A YouTube thumbnail is like a small, clickable window into a video's world. It appears alongside the video title in search results, suggested videos, and on the video page itself. This miniature image offers a sneak peek into what the video holds, often influencing viewers' decisions to click and watch.

Thumbnails are usually formatted at 1280 x 720 pixels and serve as visual hooks. They should be captivating, visually appealing, and directly related to the video's content. Many creators invest time in crafting unique thumbnails to make their videos stand out and entice more clicks and views.

💻 Upon becoming a user, you'll gain access to a personalized and user-friendly client portal. Within this portal, you'll discover a specific field designed for seamless uploads of your media files, including images, videos, and all your personal files that your editor will need to access. The portal also serves as a convenient platform for receiving the finalized edits.

🎚️A️udio normalization also known is like tuning your audio to hit a specific target. Imagine it's fine-tuning, but for the sound vibes. Whether it's making sure the highest peak is rocking at -0.1 dBFS (decibels Full Scale) or setting the integrated loudness to a cool -23 LUFS (Loudness Units Full Scale), it's all about dialing in that perfect audio groove. You've got options, but these are like the OG moves – making sure your audio hits the sweet spot. 🎶

🎙️No, but many editing services want you to believe it is. Truth is, think of audio leveling as the laid-back cousin of audio normalization. While normalization fine-tunes your audio to hit specific marks, leveling is more about keeping things chill and balanced. It's like making sure all your sound elements are hanging out at the same volume party. So, they're similar vibes, but leveling is more about that smoot, consistent flow in your audio landscape.

🎵 We prefer MP4, which is the most commonly used video format in the industry.

Example of Ideal Upload Settings for Editing:
Format: MP4 (H.264)
Resolution: 1920 x 1080
Frame Rate: 30 fps
Bitrate: 10-20 Mbps
Audio: AAC, 320 kbps, 48 kHz

* For audio only we prefer MP3, as this is the most compatible audio file format for podcasts and is supported by all major platforms and networks. MP3 files between 128kbp and 160kbps are a good option for exporting podcasts because they maintain audio integrity while keeping file sizes small.

💰It's not as simple as how much.

Pricing depends on many factors like:

1 - The clients’ expectations:
All agreed to in a signed contract with a primary contact person

2 - The type of footage or asset that’s needed.:
Raw Provided Footage. (📹 Viewing time—2 hours of footage = 2 hours viewing before editing even begins.)
B-Roll, Stock Footage, Interviews, Voiceovers.

3 - The type of asset that’s needed:
Music Tracks, Sound Effects, Graphics and Text, Images and Photos, Animations, Special Effects, Transitions, Logos and Branding.

4 - The turnaround time:
We offer 3 or 5 day delivery

5 - Number of revisions:
Our max is 3 Free revisions)

6 - The video length:
30, 45, 60, 90, etc)

7 - Specific service or skill set required:
We use the editor with the exact skill set for each editing project)

Typically, here’s a rundown of our basic professional video editing rates:

🕒 First - We Charge Flat Rates:

Example:
$100 and hour = $1000 for a 30 minute video (based on 2 hours of raw provided footage / source material  edited down to a 30 minutes.

📌 Important Note:
We stick to flat rates for editing. The clock runs on hourly rates but we charge a flat rate based the average time it takes to edit a 30 minute minimum (about 10 hours work, then 15 minute increments, example 45, 60, 90 etc. 

So, whether you need a quick clip polished or a full hour production perfected, we've got you covered!

🎬 We use different programs depending on the job.
For example;
DaVinci Resolve Ultimate, Adobe Premiere Pro, Final Cut Pro X, Avid Media Composer and if requested for AI, PowerDirector 365

🎥 It means we're ready to work with video footage up to 30 minutes long, untouched and pure as the driven snow. We're talking about the most basic form—no color correction, no sound adjustments, nada. Just raw, unedited footage waiting for the magic touch.

Once our editors get their hands on the file(s), They'll whip it into whatever masterpiece we've conjured up together!

A more detailed dive:

🛠️ Raw provided footage refers to the pristine, unpolished video or audio straight from the camera or recording device. This is the raw material—the blank canvas bursting with potential—that kickstarts the post-production process in filmmaking, video production, or audio production.

📸 This footage is captured in all its high-quality glory, complete with every glitch, background noise, and unintentional blooper. Unlike its edited cousin, raw provided footage remains unaltered and demands a little TLC to transform it into the polished final product.

🎬 The journey from raw to refined involves color correction, sound mixing, editing, and sprinkling in those dazzling special effects. Raw footage is a filmmaker's playground, offering complete creative control to mold and shape it into the perfect end product. This untouched footage is the cornerstone of creativity, allowing video producers to sculpt their vision exactly as they imagine.